Terms & Conditions

1. Company Information

  1. Creative Lead Limited a company registered in England and Wales (registered number 09938567) whose registered office is at Creative Lead Ltd, 6th Floor, Amp House, Dingwall Road, Croydon, England, CR0 2LX. Creative Lead Ltd also trades as Printcentre.uk. Creative Lead Ltd has a trading name of UKI.NET
  2. Creative Lead Ltd can be contacted by:
    1. Email: hello@creativelead.uk
    2. Website: https://www.creativelead.uk
    3. Post: Creative Lead Ltd, Hillside, Cefn Mawr, Newtown, Powys SY16 3LB

2. General

  1. These terms and conditions (together with any documents referred to in it) explain how we sell and supply the goods and services (the ‘Products’) listed on our website (www.creativelead.uk) to you (the ‘Customer’).
  2. We reserve the right to revise and amend the website, our disclaimers and the conditions at any time without notice to you. It is your responsibility to check regularly to determine whether we have changed these conditions.
  3. Creative Lead Ltd reserves the right to refuse service, terminate accounts, remove or edit content at their sole discretion.

3. Electronic Communications

  1. When you visit Creative Lead Ltd or send e-mails to us, you are communicating with us electronically. You consent to receive communications from us electronically. We will communicate with you by e-mail or by posting notices on this site. You agree that all agreements, notices, disclosures and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.

4. Ordering

  1. To be eligible to purchase the Products on this website and lawfully enter into and form contracts with us, you must be 18 years of age or over, legally capable of entering into a binding contract and provide full details of an address in the United Kingdom.
  2. Any order placed by you constitutes an offer to purchase the Products from us. All such offers received from you are subject to acceptance by us and we reserve the right to refuse or cancel any order, at any time prior to acceptance, without providing an explanation.
  3. You shall be responsible for ensuring the accuracy of the details provided by you during the order process and we will not accept an order unless all details requested from you have been entered or emailed correctly.
  4. We will send a confirmation that we have received your order automatically by email. Orders received after 13:00 hours will be deemed as having been received the following working day
  5. You agree that if we contact you to acknowledge receipt of your order such communication shall not amount to our acceptance of your offer to purchase the Products ordered by you from the Website.

5. Product Descriptions

  1. Creative Lead Ltd attempt to be as accurate as possible, however cannot guarantee product descriptions or other content of this site is 100% accurate, complete, reliable, current, or error-free. In the unlikely event that the price and/or description of a product listed on the website has been incorrectly advertised, we will not be under any obligation to sell or provide those products to you.

6. Price Variations

  1. Price estimates are based on the current costs of production and, unless otherwise agreed, are subject to amendment on or at any time after acceptance, where such amendment is required in order to meet any rise or fall in such costs.

7. Artwork

  1. Preliminary work carried out, whether experimentally or otherwise, at customer’s request shall be chargeable.
  2. Unless negotiated and agreed in writing, the copyright of general artwork, commissioned artwork and illustrations and anything else whatsoever prepared, developed or created by Creative Lead Ltd shall vest in and belong to Creative Lead Ltd. Creative Lead Ltd may use any artwork or printing produced by itself for the purposes of promoting itself. You shall be responsible for obtaining all necessary authorities and consents to reproduce pictures, artwork, photographs, copyright text and/or any other reproducible materials (“Materials”) prior to instructing Creative Lead Ltd to reproduce the same. You shall indemnify and hold Creative Lead Ltd and its representatives harmless against all claims, demands, actions, costs, expenses (including but not limited to legal costs and disbursements), losses and damages arising from or suffered or incurred by reason of any claim (including but not limited to the defence of such claim) that the reproduction of the Materials by Creative Lead Ltd infringes the intellectual property or other rights of any third party or misuses the confidential information of a third party.
  3. Where any additional work of whatever nature is necessary as a result of copy supplied by a customer not being clear and/or legible, Creative Lead Ltd shall be entitled to make additional charges on a time and materials basis to cover such additional work.
  4. Unless otherwise specifically requested in writing any work may carry the Creative Lead Ltd imprint which will be positioned at Creative Lead Ltd discretion.
  5. Creative Lead Ltd shall have no liability in respect of any work being of less than reasonably satisfactory quality as a result of defects in or the unsuitability of artwork or materials supplied or specified by you.
  6. As part of our standard artwork services we may use artwork elements and imagery licensed from third party sources. This artwork cannot be trade marked, re-sold, used in on-demand services or for merchandise. If you require artwork that needs to be used for any of these purposes, please state this at the time of order.

8. Colour & Materials Matching

  1. Due to the inconsistencies inherent in the printing process, no printing company can print every colour available. We, therefore, do not colour match. However, we will make an effort to find a “respectable colour” (printing industries’ standard) that is close as possible to your provided colours if you request this at the time of order.
  2. By placing an order you understand and accept as reasonable that, Creative Lead Ltd shall not be required to guarantee an exact match in colour or texture between your photograph, transparency, proof, electronic graphic file, previously printed matter (whether printed by Creative Lead Ltd or other party) or any other materials supplied by you and the printed article the subject of your order.

9. Proofing

  1. All proofs are sent electronically by email. They are sent as a PDF file. PDF proofs are not a colour match for your final print product and may vary from what is represented on your screen. If a hard copy proof is required a non-refundable fee will be incurred for each proof requested.
  2. Proofs of all work may be submitted for your approval and Creative Lead Ltd shall incur no liability for any errors not corrected by you in proofs so submitted. Additional charges shall be made for any additional proofs that are required as a result of alterations required by you. When style, type or layout is left to Creative Lead Ltd discretion, any subsequent changes to such style, type or layout required by you shall be subject to additional charges on a time and materials basis.

10. Quantity Variations

  1. Every endeavour will be made to deliver the correct quantity ordered. However some variation is inherent in the print process and it is understood and accepted as reasonable that minor variations are immaterial and that Creative Lead Ltd shall have no liability in respect of such variations. If the variation is deemed excessive compared to the quantity ordered a credit or reprint of the shortage quantity of the relevant work, may be undertaken within a reasonable period of time. You shall not be entitled to a credit if you opt to have a shortage reprint or vice versa. The variation percentage deemed to qualify for a credit or a reprint will be determined by the external supplier’s terms of business.

11. Print Materials

  1. Metal and other materials used in the production of plates, film-setting, negatives, positives and the like may be effaced or destroyed immediately after the order is executed unless written arrangements are made to the contrary. In the latter event, additional storage charges will be made.
  2. Creative Lead Ltd shall assume that quantities of materials supplied shall be adequate to cover normal spoilage accordingly if the quantities of materials supplied are not sufficient to cover normal spoilage (“an Insufficient Supply”) then the Creative Lead Ltd shall have no liability for any shortfall in quantity to the extent that such shortfall arises as a result of such Insufficient Supply.

12. Packaging

  1. Creative Lead Ltd offers our products in industry standard size boxes. These boxes are designed to hold certain quantities of a given product. We do not expressly count or guarantee a given quantity. Some stocks/products are thicker/bigger than others and therefore prevent filling the box with as large a quantity as thinner/smaller items.

13. Turnaround

  1. Creative Lead Ltd will not be held liable for any disruption caused by an external suppliers delayed service or production due to unforeseen circumstances.
  2. Should expedited production and delivery be agreed Creative Lead Ltd shall be entitled to make additional charges on a time and materials basis to cover any overtime or any other additional costs involved, including without limitation, the cost of couriers or special delivery post.

14. Delays by Customer

  1. Should work be suspended at the request of or delayed through any fault of the customer for a period of 30 days or more Creative Lead Ltd shall then be entitled to payment for work already carried out, materials specially ordered and any other additional costs including storage.

15. Delivery

  1. Products include delivery by Royal Mail or Courier unless specified otherwise on the individual item.
  2. The Products will be delivered to you at the address you provided during the order process which may be an address other than the billing address, but please note that extra documentation may be needed to comply with such orders.
  3. Products will be despatched as they are ready. This means if you order multiple items on one order you may receive them at different delivery times, possibly delivered by different couriers.
  4. We employ professional carriers. Nevertheless, you must examine the goods on arrival. If you are asked for your signature on delivery, you must examine the goods before signing for it. If the order is damaged it must be marked as such on the couriers delivery documents so that you can claim against them.
  5. All goods must be signed for by an adult aged 18 years or over on delivery.
  6. Any dates quoted for delivering the goods and/or completing performance of the service are approximate only. If no date is specified then it will take place within 30 days or a reasonable time of the date of the Confirmation Notice, unless there are exceptional circumstances.
  7. We shall not be liable for any delay in delivering the goods and/or completing performance of the service, however caused.
  8. Turnaround is measured in Working Days, defined as days on which the clearing banks in the City of London are open for normal business. If the order is despatched later than turnaround time quoted, you will still be obliged to pay in full for the order in respect of which delivery was late, including any of the sums charged specifically for the provision of any expedited services.

16. Claims

  1. Advice of misprint, damage or partial loss of goods in transit or of non-delivery must be given in writing to Creative Lead Ltd and the carrier within three clear days of delivery (or, in the case of non-delivery within 28 days of despatch of the goods) and any claim in respect thereof must be made in writing to the Creative Lead Ltd and the carrier within seven clear days of delivery (or, in the case of non-delivery, within 42 days of despatch). All other claims must be made in writing to the Creative Lead Ltd within 28 days of delivery. The Creative Lead Ltd shall not be liable in respect of any claim unless the aforementioned requirements have been complied with except in any particular case where the customer proves that (i) it was not possible to comply with the requirements and (ii) advice (where required) was given and the claim made as soon as reasonably possible.

17. Risk of Loss

  1. All items purchased from Creative Lead Ltd are made pursuant to a shipment contract with the external supplier. This basically means that the risk of loss and title for such items pass to you upon the supplier’s delivery to the carrier.

18. Payments & Refunds

  1. All orders must be paid for at time of placing the order unless we agree credit terms with you. The order request will not be processed until payment is received and acknowledged in full.
  2. Orders are made to your specification and/or personalised by you, consequently you may not cancel the order once you have placed it and no refunds can be offered. In the unlikely event that an item doesn’t meet our published specification, a refund may only be given at the sole discretion of Creative Lead Ltd.

19. VAT

  1. Creative Lead Ltd reserves the right to charge the amount of any value added tax payable whether or not included on the estimate or invoice. Creative Lead Ltd is VAT registered, No. 235 9700 96.

20. Credit Terms

  1. Credit is available by application only.
  2. For invoices not settled within the agreed credit terms stated on your invoice, Creative Lead Ltd reserves the right to charge interest on the overdue debt at 2% above the Lloyds Bank PLC base rate at the time and an administration fee to cover its debt recovery costs.

21. Insolvency

  1. If the customer ceases to pay its debts in the ordinary course of business or cannot pay its debts as they become due or being a company is deemed to be unable to pay its debts or has a winding-up petition issued against it or being a person commits an act of bankruptcy or has a bankruptcy petition issued against it, Creative Lead Ltd without prejudice to other remedies shall (i) have the right not to proceed further with the contract or any other work for the customer and be entitled to charge for work already carried out (whether completed or not) and materials purchased for the customer, such charge to be an immediate debt due to Creative Lead Ltd, and (ii) in respect of all unpaid debts due from the customer have a general lien on all goods and property in Creative Lead Ltd’s possession (whether worked on or not) and shall be entitled on the expiration of 14 days’ notice to dispose of such goods or property in such manner and at such price as Creative Lead Ltd thinks fit and to apply the proceeds towards such debts.

22. Data Protection

  1. By placing an order with Creative Lead Ltd, the customer consents to its data being used for accounting and legitimate processing purposes.
  2. The details will be kept by Creative Lead Ltd even after the customer’s trading relationship has terminated to comply with legal requirements (i.e. accounting). Creative Lead Ltd may use the customer’s personal data to let customers know about goods and services with prior permission. Marketing can be opted out or in by emailing hello@creativelead.uk

23. Force Majeure

  1. Creative Lead Ltd shall be under no liability if it shall be unable to perform any obligation which is owed by it to the customer for any reason beyond it’s control including (without limiting the foregoing) Act of God, legislation, war, fire, flood, drought, failure of power supply, lock-out, strike or other action taken by employees in contemplation or furtherance of a dispute or owing to any inability to procure materials required for the performance of the contract. During the continuance of such a contingency the customer may by written notice to the Creative Lead Ltd elect to terminate the contract and pay for work done and materials used, but subject thereto shall otherwise accept delivery when available.

24. Law

  1. These terms and conditions and all other express terms of the contract with customers shall be governed and construed in accordance with English law. English Courts shall have jurisdiction in relation to any matters arising in connection with any contract between Creative Lead Ltd and the customer into which these terms are incorporated.

25. Liability

  1. Creative Lead Ltd gives no warranties or guarantees or makes any representations as to the merchantability or fitness for a particular purpose of any completed work the subject of a customer’s order and all other warranties, conditions, guarantees or representations, whether express or implied, oral or in writing, except as expressly stated in these terms and conditions are hereby excluded. The Creative Lead Ltd shall not be liable for any loss arising from delay in transit not caused by Creative Lead Ltd. Further, Creative Lead Ltd shall not be liable for any indirect, special or consequential damages, loss of profits, economic loss, loss of goodwill or loss of anticipated savings or loss of data. The total aggregate liability in respect of any and all causes of action arising out of or in connection with the customer’s order and Creative Lead Ltd’s performance of services pursuant to such order (whether for breach of contract, strict liability, tort (including, without limitation, negligence), misrepresentation or otherwise) shall be limited to the sums paid to Creative Lead Ltd by the customer in respect of the order pursuant to which liability has arisen. Nothing in these terms and conditions shall be construed so as to limit or exclude liability which cannot, pursuant to English Law, be excluded or limited including for death or personal injury or liability in respect of fraud or fraudulent misrepresentation.

26. Illegal matter

  1. Creative Lead Ltd shall not be required to print any matter which in its opinion is or may be of an illegal or libellous nature or an infringement of the proprietary or other rights or any third party. You shall indemnify and hold Creative Lead Ltd harmless against all claims, demands, costs, expenses (including but not limited to legal costs and disbursements), losses and damages arising from or suffered or incurred by reason of the work it is required to produce pursuant to your order being or alleged to be defamatory.

27. Web related services

  1. SECTION 1 – WEB SITE HOSTING
    Definitions “Inappropriate Material” refers to material that under the laws of any jurisdiction where the material can be accessed is or may be any of the following: – unlawful, threatening, abusive, harmful, malicious, obscene, pornographic, malicious, profane, libellous, racist, defamatory, infringes any Intellectual Property Rights, constitutes or encourages a criminal offence or contains a virus, worm, Trojan horse or other harmful code. “Material” refers to text, graphics, images, sound, video or any combination thereof “Creative Lead Ltd Server” the computer server equipment operated by Creative Lead Ltd in connection with the provision of the Services.

    • The Customer will provide and post to Creative Lead Ltd server hosting the Customer’s Web site only Material which is “server-ready” and which requires no additional manipulation on the part of Creative Lead Ltd Creative Lead Ltd shall be under no obligation to validate such
    • material as not containing Inappropriate Material or for content, correctness, legality or usability.
    • the Customer recognises that using Creative Lead Ltd Web site hosting Service requires a certain level of knowledge on the Customer’s or its web development agency’s part, without limitation for example knowledge of hypertext mark-up language or file transfer protocol and other protocols, languages and software, and that it is the Customer’s or its web development agency’s responsibility to upload the content of the Customer’s Web site and to check such content functions satisfactorily.
    • The Customer warrants that it has the necessary knowledge referred to above and acknowledges that whilst Creative Lead Ltd may endeavour to assist the Customer on a “goodwill” basis, it is not the responsibility of Creative Lead Ltd to provide such knowledge or to provide the Customer with support and assistance in relation to its Web site hosted by Creative Lead Ltd Server unless otherwise agreed in writing with Creative Lead Ltd.
    • the Customer acknowledges and accepts that it bears sole responsibility, legal and otherwise, for the content of all Material appearing on its Web site hosted by Creative Lead Ltd Server. For the avoidance of doubt, this clause shall apply to all Material, whether posted on to the Creative Lead Ltd server by or on behalf of the Customer, whether by Creative Lead Ltd or a third party.
    • the Customer warrants, represents and undertakes in relation to all Material (including any Material which it requests Creative Lead Ltd or any third party to post on its Web site hosted by Creative Lead Ltd Server) that:
    • it is not Inappropriate Material;
    • the Customer either has sole ownership of all Intellectual Property Rights in such Material in each jurisdiction from which the Web site may be accessed and/or has obtained full and effective licence(s) from all relevant third parties allowing the Customer or a third party acting on behalf of the Customer to use the Material and to permit its dissemination worldwide;
    • the Customer undertakes not to link to any Inappropriate Material from its Web site.
    • Creative Lead Ltd shall retain the right at all times to refuse to host any Material and to suspend availability of the Web site and/or to remove any Material already appearing on the Web site which in the opinion of Creative Lead Ltd:
    • constitutes or would if posted constitute Inappropriate Material;
    • breaches or would if posted breach Relevant Legislation or any other applicable regulations, standards or codes of practice (notwithstanding that compliance may not be compulsory); and/or
    • Harms or would if posted harm the reputation of Creative Lead Ltd in any way.
    • Hosting of Material by Creative Lead Ltd on the Customer’s Web site shall not under any circumstances constitute a waiver of any of its rights in relation to such Material or of its rights in relation to any breach of the Customer’s obligations under this Agreement.

    The Customer undertakes:

    • to fully virus-check all data supplied to Creative Lead Ltd pursuant to this Agreement;
    • not to embark on any course of action, whether by use of its Web site or any other means, which may cause a disproportionate level of Web site activity without providing at least seven day’s prior notice in writing to Creative Lead Ltd;
    • to keep secure from third parties any passwords issued to the Customer by Creative Lead Ltd in connection herewith;
    • to observe the limitations on data storage and transfers notified to them by Creative Lead Ltd and agree, if such limits are exceeded, to pay the appropriate excess charge at Creative Lead Ltd then current rates.
    • to back up data stored on your web site, as data stored on our servers is not guaranteed to be backed up

    SECTION 2 – E-MAIL SERVICES (including e-mail forwarding)
    The Customer undertakes that it will not (and will ensure that others under its control will not) via e-mail:

    • transmit Inappropriate Material;
    • infringe the Intellectual Property Rights of any third party;
    • Contravene Netiquette; Netiquette is generally accepted standards of conduct relating to use of the Internet including, without limitation, not sending unsolicited mass e-mail, not impersonating another person, and not misrepresenting oneself to have authorisation from another person when one does not.
    • make use of Creative Lead Ltd Server to an extent or in a manner which in Creative Lead Ltd reasonable opinion is excessive, wasteful or otherwise to the detriment of Creative Lead Ltd, any of Creative Lead Ltd customers or any other third party, including but not limited to: –
    • the transmission of bulk or Junk e-mail (“spamming”); or
    • “Flaming”.

    When sending e-mail, the Customer acknowledges that it is responsible for complying with any Relevant Legislation. The Customer acknowledges and agrees that Creative Lead Ltd is not responsible for the security of the contents of e-mail sent or received by the Customer. Creative Lead Ltd will use its reasonable endeavours to ensure that messages are routed accurately and promptly but do not accept any liability for non-receipt, non-delivery or misrouting of e-mail or any other failure of the e-mail system. Creative Lead Ltd policy is to respect the privacy of e-mail messages sent, received forwarded or otherwise dealt with by it and the Customer acknowledges that Creative Lead Ltd will therefore not monitor, edit or disclose the contents of such messages unless required to do so by law or competent authority or to protect Creative Lead Ltd rights and/or position.

    SECTION 3 – DOMAIN NAME REGISTRATION
    Creative Lead Ltd uses third party companies or individuals to register domain names on Creative Lead Ltd customer’s behalf. Registrant domain name details are taken from Creative Lead Ltd order forms so it is the responsibility of the customer when supplying their details to make sure the details are accurate for registration purposes. Creative Lead Ltd cannot guarantee domain name registration and it is the customer’s responsibility to check that the domain name required is still available prior to ordering Creative Lead Ltd services. You may register a domain name on behalf of somebody else (as a Reseller) and you may charge them what you like for your services. Creative Lead Ltd registers names on a first come first served basis, but will not tolerate Cybersquatting of a domain name. If you wish to register generic names as a possible investment to sell later, that is allowed, but not registering names known to be of value to a third party to try and resell to them at an inflated price.

    If you register a domain name on behalf of somebody else (a customer for example) and you are registered on the database as a billing contact, we will first seek payment from you, but if you do not pay the fees for whatever reason we will have the right to recover the fees directly from the client.

    Registration and renewal is usually every 2 years. Thereafter, the registration may be renewed for further periods. Provided the renewal fees are paid, the domain name will always be allocated to the original person or company that registered it.

    You may surrender the registration of the domain name by notice in writing to Creative Lead Ltd. You must also contact the appropriate registry.

    Creative Lead Ltd may at its sole option, cancel the registration or suspend registration of a domain name if any of the items in these terms and conditions are not complied with.

    Customers may be contacted directly by domain registries with regards to matters that relate to the domain/s that have been registered. Creative Lead Ltd does not have any control over the information sent.

    Before registering a domain you are advised to read the terms and conditions of the registry your domain will be registered with.

    In compliance with any domain name registered with Nominet. We are a registered Nominet Registrar and as such will make you aware of the Nominet registrant terms and conditions before registering any domain name on your behalf.

    You will receive an automated email 30 days before the expiry of your domain name advising you that the domain needs to be renewed.

    In all cases we require a decision on renewing your domain name at least 2 weeks before the expiry date.

    Abuse complaints:Domain name abuse issues such as; phishing, spam etc, should be reported to us straight away. Please contact us on hello@creativelead.uk. We will respond to your complaint as a matter of urgency and guarantee to respond within 5 working days.

    If you are registering a domain name ending in .uk please read Nominet UK conditions.
    If you are registering a Centralnic controlled domain please read the terms & conditions here
    If you are registering any other domain name please read the GoDaddy conditions

    RESELLERS

    Definition “Reseller” is an individual or company that resells Creative Lead Ltd Services. Reseller Acceptance Whilst Creative Lead Ltd reserves the right to accept or refuse third parties as a Reseller in its sole discretion; all Resellers must satisfy the following minimum criteria:

    • Be technically competent.
    • Be financially solvent.

    If Creative Lead Ltd has given written notice of its acceptance of a Reseller, the Reseller will be appointed on the condition that it agrees to these terms and conditions. The period of the appointment will commence on the acceptance by the Reseller of these terms and conditions and will continue until such appointment is terminated in accordance with these terms and conditions. Reseller’s Services:

    • The Reseller shall use reasonable endeavours to promote and market products and services offered by Creative Lead Ltd.
    • The Reseller shall ensure that all sales of products and services shall be made on the basis of Creative Lead Ltd Terms & Conditions.
    • The Reseller shall use reasonable care and skill in performing its obligations under these terms and conditions.
    • Resellers are required to ensure that they are using the latest information on their marketing material, web site and any other information that is given to their Customers.
    • Resellers may charge whatever they like for their services.
    • The Reseller shall be an independent contractor of Creative Lead Ltd and nothing in this Agreement shall be read so as to construe any ownership, relationship or partnership, joint venture or agency between the parties for any purpose whatsoever.
    • Enquiries are the responsibility of the reseller to resolve with their Customer.
    • Resellers must supply all relevant information necessary to carry out the required work ordered.

    Payment Terms See the ‘Payment and Services’ section. In addition to our standard Payment Terms the items below apply to Resellers:

    • Resellers are eligible for 30 day invoice payment terms.
    • Discount prices are only available if payments terms are met.
    • Resellers will be invoiced for the discounted price of the items they have ordered.
    • Resellers must invoice their own Customers.
    • Creative Lead Ltd reserves the right to restrict the resellers account with a credit limit.

    Termination Either party may terminate the appointment of the Reseller by giving 30 days written notice to the other. All outstanding accounts must be settled before termination period can commence. Creative Lead Ltd may terminate the appointment of the Reseller immediately on written notice to the Reseller if the Reseller:

    • In the sole opinion of Creative Lead Ltd, is acting in such a way as to bring the Creative Lead Ltd name or the Creative Lead Ltd products or services into disrepute or is otherwise not acting in the best interests of Creative Lead Ltd;
    • Is in breach of its obligations under these terms and conditions including, without limitation, fails to pay any invoice on the due date;
    • Enters into liquidation, bankruptcy, insolvency (whether compulsorily or voluntarily), is no longer able to pay or suspends payment of its debts, enters into an arrangement or composition with its creditors or convenes a meeting with its creditors, has a provisional liquidator, a trustee in bankruptcy, a receiver, administrator or administrative receiver appointed over all or a substantial part of its assets or it ceases or threatens to cease carrying on its business.
    • Upon termination of the appointment of the Reseller, the Reseller shall: Immediately cease holding itself out as being a reseller of Creative Lead Ltd or in any way associated with Creative Lead Ltd.